As 2021 is rapidly approaching, it is essential to stay on top of the changing SEO landscape. SEO trends come and go, and it is important to be aware of the current trends that will give your website the edge over the competition. With the introduction of new technology, ever-changing algorithms, and even more sophisticated ranking factors, it is more important than ever to know which SEO trends to keep an eye on for 2021. In this blog post, we will discuss the top 5 SEO trends that businesses should be aware of for the upcoming year. From keyword research to backlinking to mobile optimization, we will explore the importance of each trend and the ways in which it can give your website the upper hand. With the help of this guide, you can be sure that your website is ready to tackle the challenges of 2021 and beyond.
- Voice Search Optimization
As voice search is becoming increasingly popular, SEO professionals need to start adjusting their strategies to accommodate for it. With voice search optimization, you need to focus on natural language and long-tail keywords to create content that is optimized for voice search. It’s also important to make sure your content is structured in a way that is easy for virtual assistants to understand. Additionally, optimizing for featured snippets can help you get your content to the top of the list of search results, as these are often what virtual assistants read out first.
- Mobile-First Indexing
As the name implies, mobile-first indexing is the practice of indexing the mobile version of a website before the desktop version when ranking content for search engine result pages. This is because most searches are now being conducted on mobile devices and Google wants to provide the best experience for its users by giving them the content that is most suitable for their device. By having a mobile-friendly website, you can make sure your content is indexed correctly and that it has a better chance of ranking in the SERPs.
- Local SEO Strategies
Among the top SEO trends to look out for in 2021 is the importance of local SEO. With the recent changes to Google’s algorithm, it’s never been more important to make sure your business is visible in the local search results. To maximize your local ranking, you should focus on three key strategies – optimizing your website for local search, building citations, and building local reviews. Optimizing your website for local search involves tailoring your content and metadata to match the local search queries of your target audience. Building quality citations from local directories and websites increases your visibility, while building local reviews from customers helps to boost your credibility. When implemented correctly, these three strategies can help you to achieve a top ranking in the local search results.
- AI-Driven SEO Tools
AI-driven SEO tools are set to be a game-changer in 2021. Machine learning algorithms can analyze vast amounts of data quickly and accurately, enabling users to identify and target the most valuable keywords, track competitor strategies and gain insights from their own data. AI-driven SEO tools can also automate certain tasks, freeing up more time for other pressing tasks. Perhaps more importantly, AI-driven SEO tools can give users an edge when it comes to staying ahead of the competition. With the right data and AI-driven tools, users can quickly spot trends, quickly respond to changes in the SEO landscape, and optimize their SEO strategies for maximum success.
- Structured Data Implementation
Structured data may not be the most glamorous of SEO trends, but it’s certainly one of the most important. Structured data allows search engines to understand the content of a website better and more accurately. By implementing structured data, you can make sure that your website is better indexed, achieving higher rankings and setting yourself up for success in 2021 and beyond. Structured data isn’t something you can implement overnight, though, since it takes a bit of effort to make sure that you’ve added the right type of code to your website. But it’s a worthy endeavor that could improve your SEO significantly.
2021 is shaping up to be an exciting year for SEO marketers. With new trends emerging and existing ones evolving, SEO marketers have a lot to keep track of. From voice search to SERP features, SEO marketers should be prepared to take on the challenge of keeping up with the latest trends. By staying up to date and implementing the best practices, SEO marketers can ensure that their efforts are paying off and they remain competitive in the ever-changing SEO landscape.